Get prescription drugs fast--no doctor needed! Cure cancer with herbs! Zap your pain away with an amazing device! Absolutely safe--pull out your credit card NOW, and get rock-bottom prices.
It's not hard to find statements like these floating around in cyberspace. "And if they sound too good to be true, it's because they usually are," says Rich Cleland, assistant director of the Division of Advertising Practices at the Federal Trade Commission (FTC).
Many legitimate Web sites bring customers health products with the benefits of convenience, privacy, and, sometimes, cheaper prices. "But consumers need to be aware that the Internet has also created a marketplace for unapproved medical products, illegal prescribing, and products marketed with fraudulent health claims," says William Hubbard, associate commissioner for policy and planning at the Food and Drug Administration.
"And the unique qualities of the Internet, including its broad reach, relative anonymity, and the ease of creating and removing Web sites, pose challenges for enforcing federal and state laws," Hubbard says. "Many sites are connected to other sites and have multiple links, which makes investigations more complex. And there are jurisdictional challenges because the regulatory and enforcement issues cross state, federal, and international lines."
Government agencies work together to shut down illegal Web sites and prosecute criminals, but enforcement resources are limited. "Consumers need to take some responsibility for recognizing suspicious sites and turning the other way," Hubbard says. So how can you spot the red flags? Here's a guide to help you protect your health and your wallet.
By Michelle Meadows